Visitors can make one selection at a time to bypass the main line at a scheduled time for rides such as Haunted Mansion, Big Thunder Mountain and Millennium Falcon: Smugglers Run. ' are extracting more dollars from these consumers and the parks are just being run more efficiently because of technology.'ДЄ paid version, called Disney Genie+, will replace the domestic park's FastPass, FastPass+ and MaxPass offerings, which were discontinued during the pandemic.ДЇor $15 per ticket per day at Walt Disney World and $20 per ticket per day at Disneyland, guests can use the new Lightning Lane at select attractions. 'Attendance has returned, and, more importantly, attendance has returned just about to 2019 levels, but at a higher monetization,' Wold said. It's also helped theme park companies such as Disney staff high-traffic areas of the park and redistribute traffic to less-crowded locations.ДЄ bonus is that consumers tend to spend more money when making purchases through mobile ordering and payment options than traditional in-person cash or credit card purchases, said Eric Wold, senior analyst at B. These innovations were adopted to prevent the spread of the coronavirus but have improved the guest experience, said Josh D'Amaro, head of Disney's parks, consumer products and experience division. Parks have also added mobile order and pay options to decrease contact points between employees and guests. Most of the amusements industry has adopted online-only reservation systems for tickets as a way to manage capacity. Genie, which was first announced in 2019 during Disney's D23 Expo, arrives at a time when theme parks have become increasingly reliant on technology. They are going to come back because they had a terrific experience.' Once you've got the people to your park, you're done with the marketing and sales business. 'Second, and probably more important, is that they will come back. 'When people leave, the legacy of their visit is that they are going to go tell one person, 10 people, a hundred people,' he said. Current and forecast wait times for attractions also will be displayed.Д¬ustomer experience is 'the product' theme parks sell, said Bill Coan, president and CEO of theme park consulting firm ITEC Entertainment. Parkgoers can also use the app to order food and pay for merchandise. It's designed to be customizable and flexible, so if guests decide they don't want to go on a ride or want to try a different in-park restaurant, Genie will reorganize the schedule. Given this ongoing improvement in UniversalвЂ™s attendance and declining new daily COVID cases in Florida, we believe that Disney World will also soon see some benefit.вЂќД®arlier this month, Disney said on their Q3 earnings call that attendance at Walt Disney World wasВ lower than expected, though revenue still exceeded variable costs.On Wednesday, the company unveiled Genie, an app aimed at easing the process of planning a trip to Disney's domestic parks.ДЄfter it launches this fall, guests will be able to tell the app what they want to do and where they would like to eat during their stay and the program will create an itinerary. Kraft also discussed Walt Disney WorldвЂ™s chief competition in Universal Orlando Resort, who he claimed was having an increase in admissions since theyВ reopened in June, stating вЂњUniversalвЂ™s Orlando parks continue to see an uplift in admissions with Saturday having the best change since reopening, at -64%. The Disneyland Resort remains closed as of the writing of this article.Дeutsche Bank analyst Brian Kraft explained that Walt Disney WorldвЂ™s attendance may soon rise as FloridaвЂ™s COVID-19 numbers continue to trend down, saying: вЂњWhile Disney World appears to be lagging the COVID case reduction, we would expect the data to relieve some of the admissions pressure in the near future.вЂќ

Park re-openings began in May with Shanghai Disneyland and Hong Kong Disneyland in June (though it has sinceВ closed again), while the parks of Tokyo Disney Resort, Disneyland Paris and Walt Disney World followed suit in July, all with reduced capacity to help socially distance guests. For months, parks around the world remained closed due to the pandemic. While reopening their theme parks is a major step on the road to DisneyвЂ™s economic recovery from the effects of the COVID-19 pandemic, thereвЂ™s still a long road ahead.ДЄccording to, Deutsche Bank reported that worldwide Disney Park attendance remains down 80% year-over-year from 2019 per their proprietary geolocation data.

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